GeForce RTX Price Confusion: Price Hikes Hit China While Other Markets See Drops
The China Conundrum: Reports from Chinese tech forums suggest NVIDIA's board partners like ASUS, Gigabyte, and MSI are raising prices on RTX GPUs. This move comes despite most RTX cards in China already being sold below their official MSRP (Manufacturer's Suggested Retail Price). The reasons behind this price hike remain unclear. Did NVIDIA itself suggest these increases, or are the board partners taking advantage of the situation?
Potential Impact: These seemingly small price increases could significantly affect the competitiveness of RTX cards in China's crowded graphics card market. With strong competition from AMD's Radeon series, even a slight price bump could push buyers towards rival products offering better value.
Model-Specific Increases: The price hikes are expected to hit various RTX models, including the:
GeForce RTX 4090D (12,999 RMB) - Increase of 200-300 RMB
GeForce RTX 4070 SUPER (4,899 RMB) - Increase of 50-100 RMB
GeForce RTX 4070 (4,799 RMB) - Increase of 50-100 RMB
GeForce RTX 4060 Ti 16 GB (3,899 RMB) - Increase of 50-100 RMB
GeForce RTX 4060 (2,399 RMB) - Increase of 10-50 RMB (on select models)
Lower-end models like the RTX 3050 and GTX 1650 are also expected to see slight price increases (10-50 RMB).
A Glimmer of Hope? While the price trend in China seems concerning, it's important to note that this isn't necessarily the case everywhere. In other markets outside China, RTX cards are generally available at or below MSRP, with good stock levels.
The RTX 4090 Anomaly: The high-end GeForce RTX 4090 remains a special case in China. Due to the ban on standard RTX 4090 models, AI vendors are targeting the RTX 4090D, leading to its continued availability but at a 15% premium above its MSRP.
Source: VideoCardz
