Huawei launches the Pura 70 series: a strong challenge to Apple in the Chinese smartphone market
Huawei continues to strengthen its position in the smartphone market, recently launching the new Pura 70 series, which represents a direct challenge to Apple, especially in China. This bold move from Huawei comes after the success of its Mate 60 phone, which was launched last year, which included an advanced processing chip, which raised concerns from the United States, which imposed sanctions on the company over the past years.
A strong return for Huawei
Initial expectations indicate that the sanctions imposed by the United States on Huawei in 2019 may end the company's smartphone career. However, the reality is quite the opposite, as Huawei has returned strongly, supported by a rise in its shipments in China by 64% during the first six weeks of 2024, while iPhone sales decreased by 24% during the same period.
Pura 70 Series: Competitive Specs and Features
The Pura 70 series consists of four devices: Pura 70, Pura 70 Pro, Pura 70 Pro Plus, and Pura 70 Ultra. These phones feature a set of competitive specifications and features, including:
- Powerful processors: Huawei has not officially revealed the type of processor used in the Pura 70 series, but some leaks indicate that it may be the Kirin 9010 designed by Huawei itself.
- HarmonyOS 4.2: The Pura 70 series runs HarmonyOS 4.2, Huawei's proprietary operating system, which was developed as an alternative to Google's Android after US sanctions.
- Advanced cameras: Huawei is known for its distinguished smartphone cameras, and the Pura 70 series is expected to feature advanced cameras that provide an exceptional photography experience.
- Stylish and modern design: The Pura 70 series features a sleek and modern design that matches the latest trends in the world of smartphones.
- Competitive prices: Prices for the Pura 70 series start at 5,499 Chinese yuan, making it a direct competitor to iPhones in terms of price.
A real threat to Apple's control
The Pura 70 series represents a real threat to Apple's dominance of the smartphone market in China. With competitive specifications and features, and reasonable prices, Huawei offers consumers a powerful alternative to iPhones.
| phon | price (yuan china) |
|---|---|
| Pura 70 | 5499 |
| Pura 70 Pro | 6499 |
| Pura 70 Pro Plus | 7999 |
| Pura 70 Ultra | 9999 |
